Talk to your customersbefore they exist.
The only AI persona platform built on 6 established research frameworks. Interview synthetic users powered by the OCEAN personality model.
Built on industry-standard research frameworks
What you can do with Synthicant
Every product decision starts with understanding your users. Synthicant gets you there in minutes.
Product Validation
Test landing pages, pricing models, and feature concepts against realistic user archetypes before investing in development.
User Research at Scale
Run 50 interviews in the time it takes to schedule one. Upload real customer data to build personas that mirror your actual users.
Message Testing
A/B test headlines, email copy, and marketing campaigns against distinct customer segments without spending a dollar on ads.
AI Support & Live Demos
Embed a persona on any website with one script tag. Visitors chat with an AI that answers from your docs — no login required.
User research is broken
Traditional methods are slow, expensive, and full of bias. You deserve better.
Recruiting real users takes weeks
Scheduling, no-shows, and incentive costs eat your timeline and budget.
Surveys give you what people say, not what they think
Static forms miss the nuance. You need conversation, pushback, and follow-ups.
Your team builds on assumptions
Without fast feedback loops, features ship based on gut feel, not evidence.
Why Synthicant is different
Framework-grounded
22 templates from Cooper, Revella, Rogers, Christensen, Gartner, and product lifecycle research. Not generic chatbots.
Psychologically modeled
OCEAN personality traits (1-5 Likert scale, aligned with NEO-PI-R) ensure realistic, consistent behavior across sessions.
Grounded in your data
Personas pull from your uploaded documents via RAG. Every response is sourced, not hallucinated.
Privacy-first architecture
PII is redacted before embedding. Your customer data never reaches the LLM unprotected.
Biases
How it works
From zero to actionable feedback in under 10 minutes.
Build your persona
Set personality traits with OCEAN sliders, or upload real customer data to clone a user segment.
Set a scenario
Drop your persona into a context: reviewing a landing page, considering a competitor, or evaluating pricing.
Interview in real-time
Chat with your synthetic user. Get pushback, objections, and honest feedback in minutes.
Iterate with confidence
Use sourced citations from uploaded data to verify insights. Reset and test again with a clean slate.
Embed anywhere
Generate a script tag and drop your persona on any website as a chat widget. Support page, landing page, product docs.
Built for serious product work
Not a toy chatbot. A research-grade platform with privacy, citations, and multimodal intelligence.
RAG-Powered Memory
Personas answer from your uploaded documents. Every response is grounded in real data with expandable source citations.
PII Protection Built In
Microsoft Presidio redacts personal data before it reaches the AI. Names, emails, and sensitive info never leave your pipeline.
Dynamic Personas
Upload articles, transcripts, and interviews. The AI extracts personality traits, speaking style, and beliefs automatically.
Multimodal Understanding
Upload images, audio, video, and documents. Personas can discuss any media type you share with them.
Embeddable Chat Widget
Drop one script tag on any website. Your persona becomes an AI support agent or interactive demo. No visitor login required.
Simple pricing, no surprises
Start with a 14-day free trial. Cancel anytime.
Starter
- 10 personas
- 500 messages/mo
- 3 dynamic personas
- 50 MB uploads
Pro
- Unlimited personas
- 2,000 messages/mo
- Unlimited dynamic
- 500 MB uploads
- Priority support
Need more? Contact us for Enterprise pricing.
Built for rigorous research
Every layer is designed for privacy, accuracy, and reproducibility.
PII Redaction
Enterprise-grade detection and anonymization before data reaches the AI
OCEAN Personality
NEO-PI-R aligned 1-5 Likert scale across all five dimensions
Multimodal RAG
Text, images, audio, and video embedded for retrieval
Source Citations
Every response traceable to your uploaded documents
How it compares
Real numbers. No spin.
| Traditional Research | Synthicant | |
|---|---|---|
| Time to first insight | 2-4 weeks | Under 10 minutes |
| Cost per interview | $150-$300 | $0.10 per session |
| Participants per study | 5-12 (budget limited) | Unlimited |
| Scheduling overhead | Calendly, no-shows, rescheduling | Instant, 24/7 |
| Reproducibility | Low (different people each time) | Perfect (same persona, fresh session) |
| Data grounding | Relies on participant memory | RAG from your actual documents |
Cooper. Revella. Rogers. Christensen. Gartner.
Six frameworks. One platform.
Every persona template is built on an established research framework and enhanced with OCEAN personality modeling (NEO-PI-R, 1-5 Likert scale). Not marketing hype — peer-reviewed science.
Alan Cooper, 1999
Cooper Behavioral
Goal-directed personas for usability research. The Enthusiast, Reluctant User, Power User, Evaluator.
Adele Revella, 2015
Buyer Personas
Purchase decision research. The Champion, Blocker, Budget Holder, End User.
Everett Rogers, 1962
Rogers Adoption Curve
Diffusion of innovation. Innovator through Laggard — the full adoption lifecycle.
Clayton Christensen, 2016
JTBD-Inspired
Job-based personas. Validate ideas, convince stakeholders, diagnose churn.
Gartner/CEB Research
Gartner Buying Committee
Enterprise stakeholder mapping. Initiator, Influencer, Gatekeeper.
Product/CS Standard
Customer Lifecycle
Retention and growth. Onboarding User, At-Risk User, Advocate.
Personality Model
OCEAN / Big Five (Costa & McCrae, 1992)
The most validated personality model in psychology. Five dimensions on a 1-5 Likert scale predict real human behavior. Each persona template is psychologically calibrated.
AI Architecture
Generative Agents (Park et al., Stanford, 2023)
LLM agents with structured personality traits and memory produce believable human behavior. Synthicant combines this with RAG-powered reference memory and PII redaction.
See it in action
Upload a document, build a persona, and get feedback in under 10 minutes.
1. Configure personality
Set OCEAN trait sliders to model your target user's psychology. Add biases like 'Skeptical' or 'Price-Sensitive' for realistic pushback.
2. Upload real data
Drop in customer interviews, support tickets, or product docs. PII is redacted automatically. The persona learns from your data via RAG.
3. Interview with citations
Ask questions and get grounded answers. Click any source citation to see the exact passage from your documents that informed the response.
Be among the first teams to use Synthicant
We are onboarding product teams who want to move faster. Every plan includes a 14-day free trial.
Built by
William Jones
Product engineer building tools at the intersection of AI and user research. Synthicant is designed from the ground up for product teams who need fast, honest feedback.
Stop guessing. Start interviewing.
Build your first synthetic persona in under 5 minutes. 14-day free trial, cancel anytime.
New: Synthicant Chat
Embed a persona on any website
One script tag. Your persona becomes an AI support agent or interactive demo that visitors can talk to. No login required, no setup on their end.
Try it now — click the chat bubble in the bottom-right corner to talk to a Synthicant persona about Synthicant.
Frequently asked questions
What research frameworks do the personas follow?
Every persona is built on one of six established frameworks: Cooper Behavioral (1999), Buyer Personas by Adele Revella (2015), Rogers Adoption Curve (1962), Jobs to Be Done by Clayton Christensen (2016), Gartner Buying Committee roles, and Customer Lifecycle stages. Each template is enhanced with OCEAN personality traits on a 1-5 Likert scale aligned with the NEO-PI-R standard.
How realistic are the personas?
Every persona is built on OCEAN personality modeling (Costa & McCrae, 1992) and six established behavioral frameworks used by professional researchers worldwide. When you upload real customer data, the AI extracts actual speaking patterns, beliefs, and biases to create highly authentic responses.
Is my data safe?
Yes. All uploaded text is run through Microsoft Presidio for PII redaction before it reaches the AI or vector database. Names, emails, and sensitive information are anonymized automatically.
Can I use my own customer data?
Absolutely. Upload text files, PDFs, Word documents, images, audio, and video. The system processes and embeds everything so your personas can reference it during conversations.
Do personas remember previous conversations?
By design, no. Each chat session starts fresh to ensure reproducible testing conditions. This prevents bias from accumulating across sessions.
What happens when I hit my plan limit?
You will see a clear upgrade prompt. Your existing personas and data are never deleted. Upgrade anytime to unlock more personas, messages, and storage.
Can I embed a persona on my website?
Yes. Click the Embed button on any persona's detail page to generate a script tag. Paste it on any webpage and a chat bubble appears. Visitors can chat with your persona without logging in. Great for AI support agents, interactive product demos, and conversational guides. Rate-limited and fully ephemeral — no visitor data is stored.