For product managers, marketers, and UX researchers
Interview AI versions of your customers before you interview the real ones.
Synthicant builds personas from your customer data. Put a pricing page, a headline, or a feature idea in front of them and get directional feedback in minutes, so the questions you take to real customers are the right ones.
First interview in under 10 minutes. Free tier, no card required.
Dana, The Budget Holder
Built from 14 customer interviews · Scenario: reviewing your pricing page
Pressure-test pricing
Put a pricing page in front of a budget holder and hear the objection before a real one says it.
Test copy and messaging
Run the same headline past five customer segments in an afternoon. No ad spend.
Validate features before building
Interview the skeptic, the power user, and the churn risk before the roadmap locks.
Real interviews are the best feedback you can get. You just can't get them fast enough.
Synthicant doesn't replace them. It gets you to them with better questions.
Recruiting real users takes weeks
Scheduling, no-shows, and incentive costs eat your timeline before you've asked a single question.
Surveys give you what people say, not what they think
Static forms miss the nuance. You need conversation, pushback, and follow-ups.
So the team builds on assumptions
Without a fast feedback loop, features ship on gut feel. Real interviews get saved for after launch, when it's expensive to be wrong.
How it works
Three steps. Under ten minutes the first time.
Build a persona from your data
Upload interviews, support tickets, or call transcripts. Synthicant extracts personality, beliefs, and speaking style. Or pick one of 22 research-backed templates and set the traits yourself.
Give it a scenario
Reviewing your landing page. Comparing you to a competitor. Deciding whether $49 a month is worth it.
Interview it
Ask what you'd ask a real customer. Get pushback, objections, and answers that cite the documents they came from.
Why it isn't just ChatGPT with a prompt
Grounded in your customer data
Personas answer from what you uploaded, with a citation on every claim. Not a chatbot in a costume.
Built on published research
22 templates drawn from Cooper, Revella, Rogers, Christensen, and Gartner, each calibrated on the Big Five personality model.
Private by design
Names, emails, and sensitive details are redacted before anything reaches the AI.
Directional, and honest about it
Synthetic interviews tell you where to look. They sharpen the questions you take to real customers. They don't replace them.
Read about the research behind it on the Frameworks and Validity pages.
Under the hood: Dana's personality profile
Extracted from her interviews
Simple pricing, no surprises
Run your first interview free, no card required. Research plans include a 14-day free trial. Cancel anytime.
Free
Try one interview before you pay for anything
- 3 personas
- 50 messages/mo
- OCEAN personality controls
- Uploaded docs + 5 web pages
- 1 embeddable widget
Starter
For teams getting started with synthetic users
- 10 personas
- 22 framework-based templates
- 500 messages/mo
- 3 dynamic personas
- 50 MB uploads
Pro
For teams that need unlimited power
- Unlimited personas
- 22 framework-based templates
- 2,000 messages/mo
- Unlimited dynamic personas
- 500 MB uploads
- Priority support
Just want a chat widget for your site? $29/mo on the pricing page. Need Enterprise? Contact us.
Also: Synthicant Chat
Put a persona on your website
One script tag turns any persona into a support agent or interactive demo that visitors can talk to. No login, no setup on their end.
Try it: click the chat bubble in the bottom-right corner and ask it about Synthicant.
Run the interview you were going to schedule next month.
Build your first persona in under 10 minutes. 14-day free trial, cancel anytime.
Frequently asked questions
Who is Synthicant for?
Product managers, marketers, and UX researchers who need a fast read on a pricing page, a headline, or a feature idea before they spend real customers' time on it.
How realistic are the personas?
Each one is built on the Big Five personality model (Costa & McCrae, 1992) and one of six published research frameworks. When you upload real customer data, the persona picks up actual speaking patterns, beliefs, and biases from it. Treat the output as directional feedback, not a substitute for talking to customers.
Is my customer data safe?
Yes. Uploaded text runs through Microsoft Presidio for PII redaction before it reaches the AI or the vector database. Names, emails, and sensitive details are anonymized automatically.
What can I upload?
Text files, PDFs, Word documents, images, audio, and video. Everything is processed and embedded so personas can reference it during an interview.
Do personas remember previous conversations?
No, by design. Each session starts fresh so you can rerun the same interview under the same conditions and compare results.
Can I embed a persona on my website?
Yes. Every persona can generate a script tag that adds a chat bubble to any page. Visitors talk to it without logging in. Sessions are rate-limited and ephemeral, so no visitor data is stored.